The Functional Fashion Manifesto

We believe no one has to suffer for the sake of fashion; that's why we put every detail through obsessive testing. Each piece that leaves our studio is a product of craft, technology and hours spent in pursuit of getting the smallest details just right.

This is our manifesto.

#ONE

Embrace Diversity

Celebrate different forms and respect different needs.

#TWO

Enable, Not Restrict

We are living, breathing and moving beings, not mannequins; our clothes should move as we do.

#THREE

Question Everything

Challenge why things are the way they are, especially if designed a century ago.

#FOUR

Clothing Should Be Easy

You shouldn't need yoga flexibility or a pianist's finger coordination to wear good clothing.

#FIVE

Design = Problem Solving

Clothing features should meet your needs, not complicate them.

Illustrated by Geraldine Toh.