The Functional Fashion Manifesto
We believe no one has to suffer for the sake of fashion; that's why we put every detail through obsessive testing. Each piece that leaves our studio is a product of craft, technology and hours spent in pursuit of getting the smallest details just right.
This is our manifesto.
Embrace Diversity
Celebrate different forms and respect different needs.
Enable, Not Restrict
We are living, breathing and moving beings, not mannequins; our clothes should move as we do.
Question Everything
Challenge why things are the way they are, especially if designed a century ago.
Clothing Should Be Easy
You shouldn't need yoga flexibility or a pianist's finger coordination to wear good clothing.
Design = Problem Solving
Clothing features should meet your needs, not complicate them.
Illustrated by Geraldine Toh.