The Functional Fashion Manifesto

We believe no one has to suffer for the sake of fashion; that's why we put every detail through obsessive testing. Each piece that leaves our studio is a product of craft, technology and hours spent in pursuit of getting the smallest details just right.

This is our manifesto.


Embrace Diversity

Celebrate different forms and respect different needs.


Enable, Not Restrict

We are living, breathing and moving beings, not mannequins; our clothes should move as we do.


Question Everything

Challenge why things are the way they are, especially if designed a century ago.


Clothing Should Be Easy

You shouldn't need yoga flexibility or a pianist's finger coordination to wear good clothing.


Design = Problem Solving

Clothing features should meet your needs, not complicate them.

Illustrated by Geraldine Toh.