Who We Are

Forget finger coordination obstacle courses. Think magnetic buttons.
Forget form-fitting uniforms. Think uniforms that fit forms.
Forget what fashion should be. Think Will & Well.

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Will & Well is an inclusive fashion label founded to improve lives by changing the way we wear clothing.

Many elements of modern clothing like buttons and back zippers have not been updated for centuries. These inconveniences that we easily dismiss are further amplified for people with disabilities.

With forethought of the marginalised groups, we apply design thinking and technology to create apparels that impact lives by providing comfort, dignity and independence in daily dressing processes.


To create clothing that meets diverse day-to-day needs by marrying fashion and technology.


To change the way people think about and wear clothing.