Forget finger coordination obstacle courses. Think magnetic buttons. Forget form-fitting uniforms. Think uniforms that fit forms. Forget what fashion should be. Think Will & Well.
Will & Well is an inclusive fashion label founded to improve lives by changing the way we wear clothing. Many elements of modern clothing, like buttons and back-zippers, that have not been updated for centuries are especially inconvenient for people with disabilities.
With the forethought of marginalised groups, Will & Well applies design thinking and technology to create fashionable apparel that provides ease, comfort and dignity in daily dressing processes for every body.
Will & Well also designs solutions beyond the realm of apparel, including accessories, jewellery, workshops, games, and experiences to foster inclusivity and bridge relationships within our community.
